Fiberglass materials and industrial solutions
ERAFDA Fiberglass Solutions
Result
ETB 18M revenue
Timeline
Several months
Focus
Facebook Advertising
Campaign snapshot
Generated ETB 18 million in revenue through digital marketing.
Fiberglass products moved from technical catalogue energy into buyer-ready demand, making a quiet industrial brand feel impossible to miss.
Result
ETB 18M revenue
Timeline
Several months
Primary channel
Facebook Advertising
Overview
ERAFDA already had the product depth and market credibility. The campaign made that value impossible to ignore online, turning industrial materials and fiberglass solutions into clear buyer demand that generated ETB 18 million in revenue.
Around Global, Addis Ababa
Facebook Advertising
Content Creation
Video Production
Graphic Design
Copywriting
Challenge
The growth system had to become predictable.
Most sales came from the existing customer base, limiting the company ability to reach new manufacturers, contractors, resellers, and property owners.
Strategy
Translated specialized fiberglass products into clear, urgent use cases for real buyers.
Created product visuals and videos that made technical materials easier to understand.
Used competitor research to sharpen campaign positioning.
Aligned Facebook and TikTok messaging with the client sales process so attention could become revenue.
Outcomes
ETB 18 million in revenue generated over several months.
Expanded reach beyond the existing customer base.
Increased visibility through paid advertising and organic content.
Created a consistent digital marketing system to attract new buyers.
Why it worked
Technical products were explained with clear content.
Campaigns matched real buyer pain points.
The client had an experienced sales team ready to close qualified demand.
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