ERAFDA Fiberglass Solutions
Fiberglass materials and industrial solutions • Around Global, Addis Ababa
How they made ETB 18 million in sales using online ads.
We turned confusing product catalogs into simple ads that buyers loved. This made a quiet company the one everyone was talking about.
Verified Result
ETB 18M revenue
Timeframe
Several months
Primary Focus
Facebook Advertising
Strategy
Growth System
Live Facebook Ad Analytics
Click any dashboard to open interactive fullscreen display mode
Real data from ERAFDA Fiberglass Solutions's live Meta ad managers showing impressions, reach, clicks, and conversion metrics.
01 / The Challenge
Why traditional methods hit a ceiling.
Most sales came from the existing customer base, limiting the company ability to reach new manufacturers, contractors, resellers, and property owners.
02 / The Solution
How we built a predictable demand engine.
ERAFDA already had the product depth and market credibility. The campaign made that value impossible to ignore online, turning industrial materials and fiberglass solutions into clear buyer demand that generated ETB 18 million in revenue.
03 / Campaign Creative & Production
Real videos produced for ERAFDA Fiberglass Solutions
High-converting content designed to build instant trust with buyers.
04 / Execution Roadmap
Step-by-step strategy
Translated specialized fiberglass products into clear, urgent use cases for real buyers.
Created product visuals and videos that made technical materials easier to understand.
Used competitor research to sharpen campaign positioning.
Aligned Facebook and TikTok messaging with the client sales process so attention could become revenue.
Verified Outcomes
- ETB 18 million in revenue generated over several months.
- Expanded reach beyond the existing customer base.
- Increased visibility through paid advertising and organic content.
- Created a consistent digital marketing system to attract new buyers.
Why It Worked
- Technical products were explained with clear content.
- Campaigns matched real buyer pain points.
- The client had an experienced sales team ready to close qualified demand.
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