Weyni Engineering
Gold mining equipment manufacturing • Summit 72, Addis Ababa
How they made ETB 55 million in sales in just 4 months
We helped a big factory company find real investors. Our simple videos built so much trust that buyers were ready to pay before the sales team even picked up the phone.
Verified Result
55M birr in sales
Timeframe
4 months
Primary Focus
Facebook Advertising
Strategy
Growth System
Live Facebook Ad Analytics
Click any dashboard to open interactive fullscreen display mode
Real data from Weyni Engineering's live Meta ad managers showing impressions, reach, clicks, and conversion metrics.
01 / The Challenge
Why traditional methods hit a ceiling.
The company relied heavily on referrals, brokers, and personal connections, which made lead flow inconsistent and difficult to scale.
02 / The Solution
How we built a predictable demand engine.
Weyni Engineering did not just need posts; they needed a demand engine for a high-ticket industrial offer. We turned technical machinery into investor-ready content, pushed it through focused Facebook campaigns, and helped create the kind of lead flow that produced ETB 55 million in sales in only 4 months.
03 / Campaign Creative & Production
Real videos produced for Weyni Engineering
High-converting content designed to build instant trust with buyers.
04 / Execution Roadmap
Step-by-step strategy
Positioned complex mining equipment as a serious investment opportunity with simple, investor-focused messaging.
Produced educational content that explained machinery, manufacturing quality, and the buying opportunity.
Ran Facebook lead generation campaigns and optimized around qualified investor intent.
Scaled what was working after the campaign started proving itself with real sales data.
Verified Outcomes
- ETB 55 million in sales generated within 4 months.
- ETB 20 million generated in the highest-performing month.
- Consistent flow of qualified investor leads.
- Built the company social media presence from the ground up.
Why It Worked
- Research-driven audience targeting.
- High-quality educational content that built trust.
- A lead generation system designed for a high-ticket industrial offer.
Ready to build a similar growth system?
Let us engineer a predictable customer acquisition channel for your business.